"The Big Apple just got a little more magical. Disney Store Times Square
opened its doors in grand fashion with the help of a cast of beloved
characters and some celeb power."
Upload date to Youtube: 10th November 2010
I feel this video encapusulates what Disney is about to children and fans all over the world. They put on a show of entertainment for all, young and old, using creativity throughout. In my opinion, tthe energy of the brand, what they want to portray to its audience, is shown throughout the viral.
Source: http://www.youtube.com/watch?v=OnlBZGSLUOE
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